{
  "$schema": "https://schema.org",
  "title": "Branded review link tools — pricing and feature comparison",
  "description": "Open data comparing BigLove against alternatives for creating branded short links that point to Google Reviews and Trustpilot pages. Use this dataset freely for research, articles, or your own evaluation.",
  "lastUpdated": "2026-05-10",
  "currency": "USD",
  "license": "CC-BY-4.0",
  "source": "https://biglove.to/compare",
  "contact": "hi@biglove.to",
  "competitors": [
    {
      "name": "BigLove",
      "url": "https://biglove.to",
      "freeTier": "3 free clicks per link",
      "paidTierCheapest": {
        "basic": {
          "monthly": { "price": 4, "currency": "USD", "billingPeriod": "month" },
          "annual": { "price": 37, "currency": "USD", "billingPeriod": "year", "discountVsMonthly": "23%" }
        },
        "pro": {
          "monthly": { "price": 7, "currency": "USD", "billingPeriod": "month" },
          "annual": { "price": 65, "currency": "USD", "billingPeriod": "year", "discountVsMonthly": "23%" }
        }
      },
      "brandedDomain": true,
      "customSlug": true,
      "supportsGoogle": true,
      "supportsTrustpilot": true,
      "analytics": "Pro tier only — country, city, hour, device, referrer",
      "bestFor": "Local businesses that want a memorable URL on receipts, menus, and signage",
      "limitations": [
        "New service launched 2026-05-08 — limited track record",
        "No SMS or email review-request automation",
        "Service continuity matters for links printed on physical materials"
      ],
      "source": "https://biglove.to"
    },
    {
      "name": "g.page (Google Reviews short link)",
      "url": "https://support.google.com/business/answer/9273900",
      "freeTier": "Was free until 2024",
      "paidTierCheapest": null,
      "status": "discontinued_for_new_businesses_2024",
      "brandedDomain": "Was google.page/r/xxx format",
      "customSlug": false,
      "supportsGoogle": "Existing short names still work",
      "supportsTrustpilot": false,
      "analytics": false,
      "bestFor": "Businesses that locked in a short name before the 2024 cutoff",
      "limitations": [
        "Google ended new short name creation in 2024",
        "Existing names cannot be transferred or modified",
        "No multi-platform support — Google only"
      ],
      "source": "https://support.google.com/business/answer/9273900"
    },
    {
      "name": "Bitly + custom domain",
      "url": "https://bitly.com/pages/pricing",
      "freeTier": "10 short links per month",
      "paidTierCheapest": { "price": 29, "currency": "USD", "billingPeriod": "month", "planName": "Growth" },
      "brandedDomain": "Yes — requires paid plan + DNS setup",
      "customSlug": true,
      "supportsGoogle": "Any URL",
      "supportsTrustpilot": "Any URL",
      "analytics": true,
      "bestFor": "Generic URL shortening with custom domain at scale",
      "limitations": [
        "Approximately 7x more expensive than BigLove Pro",
        "Not review-specific — no platform validation or canonical URL handling",
        "Requires DNS setup for branded domain"
      ],
      "source": "https://bitly.com/pages/pricing"
    },
    {
      "name": "Linktree",
      "url": "https://linktr.ee/pricing",
      "freeTier": "Multiple links bio-style",
      "paidTierCheapest": { "price": 9, "currency": "USD", "billingPeriod": "month", "planName": "Starter" },
      "brandedDomain": "Custom domain on paid plans",
      "customSlug": true,
      "supportsGoogle": "Generic any URL",
      "supportsTrustpilot": "Generic any URL",
      "analytics": "Paid plans",
      "bestFor": "Personal brands sharing multiple links from one bio URL",
      "limitations": [
        "Designed for bio links, not single review destinations",
        "Free tier shows Linktree branding",
        "Adds extra click between QR code and review page"
      ],
      "source": "https://linktr.ee/pricing"
    },
    {
      "name": "NiceJob",
      "url": "https://nicejob.com/pricing",
      "freeTier": null,
      "paidTierCheapest": { "price": 75, "currency": "USD", "billingPeriod": "month" },
      "brandedDomain": true,
      "customSlug": true,
      "supportsGoogle": true,
      "supportsTrustpilot": "Multiple platforms",
      "analytics": "Full reputation analytics",
      "bestFor": "Local businesses willing to pay for a full review automation suite",
      "limitations": [
        "Enterprise pricing — about 18x BigLove Pro",
        "Includes SMS and email campaigns BigLove does not",
        "Higher complexity for small teams"
      ],
      "source": "https://nicejob.com/pricing"
    },
    {
      "name": "GetMoreReviews",
      "url": "https://getmorereviews.com",
      "freeTier": "Trial only",
      "paidTierCheapest": { "price": 129, "currency": "USD", "billingPeriod": "month" },
      "brandedDomain": true,
      "customSlug": true,
      "supportsGoogle": true,
      "supportsTrustpilot": true,
      "analytics": "Full",
      "bestFor": "Multi-location franchises and chains",
      "limitations": [
        "Premium suite pricing — about 32x BigLove Pro",
        "Annual contracts common",
        "Overkill for single-location businesses"
      ],
      "source": "https://getmorereviews.com"
    },
    {
      "name": "Birdeye / Podium",
      "url": "https://birdeye.com",
      "freeTier": null,
      "paidTierCheapest": { "price": null, "currency": "USD", "billingPeriod": "custom", "note": "Custom quote, no public pricing" },
      "brandedDomain": true,
      "customSlug": true,
      "supportsGoogle": true,
      "supportsTrustpilot": "Omnichannel",
      "analytics": "Enterprise dashboards",
      "bestFor": "Multi-location enterprises with sales-led purchase",
      "limitations": [
        "Sales call required to get pricing",
        "Annual contracts standard",
        "Significantly higher cost than transparent SaaS tools"
      ],
      "source": "https://birdeye.com"
    },
    {
      "name": "Leap Reviews",
      "url": "https://leapreviews.com",
      "freeTier": "Free multi-platform link",
      "paidTierCheapest": { "price": null, "currency": "USD", "billingPeriod": "month", "note": "Premium pricing opaque" },
      "brandedDomain": false,
      "customSlug": "Limited",
      "supportsGoogle": true,
      "supportsTrustpilot": true,
      "analytics": "Limited",
      "bestFor": "Closest concept to BigLove without a branded domain",
      "limitations": [
        "Link uses leapreviews.com domain — not your brand",
        "Premium pricing not publicly transparent",
        "Less control over link permanence"
      ],
      "source": "https://leapreviews.com"
    },
    {
      "name": "Custom dev (DIY)",
      "url": null,
      "freeTier": null,
      "paidTierCheapest": { "price": 15, "currency": "USD", "billingPeriod": "year", "note": "Domain registration only — does not include developer time" },
      "brandedDomain": "Your own",
      "customSlug": true,
      "supportsGoogle": true,
      "supportsTrustpilot": true,
      "analytics": "Build it yourself",
      "bestFor": "Engineers who want full ownership of redirect logic",
      "limitations": [
        "Requires technical skills",
        "Ongoing maintenance is real cost",
        "Setup time often dwarfs the $15/year saved"
      ],
      "source": "https://www.cloudflare.com/products/cloudflare-workers/"
    }
  ]
}